群策同力  中华盛世

JOINT EFFORT CHINESE PROSPER

 

2008中华国际服装论坛

——商业创新引领品牌持续发展

2008 China International Fashion Forum

Brand Sustainable Development by Commercial Innovation

 

 

主  办

上海服装行业协会

协办

上海纺织控股（集团）公司

上海服装城有限公司

上海培罗蒙西服总公司

上海世贸商城

上海兰生集团有限公司

2008.４

2008中华国际服装论坛

——商业创新引领品牌持续发展

2008 China International Fashion Forum

Brand Sustainable Development by Commercial Innovation

 

 

2007年，作为中国服装行业供应链的重要组成部分——服装商业，其市场环境、市场重点及商业模式和商业渠道都发生了重大变化，行业发展出现重大调整。

 

As an important part of China's garment industry chain supply in 2007, clothing commerce has gone through great change in terms of market environment, pivot and pattern, signaling important adjustment in industry development.

 

一方面，服装内需市场不断增长，二三线城市消费市场迅速崛起，更为广阔的潜在市场开发初现端倪；另一方面，服装出口形势比较严峻，增速放缓。我国服装产业在多种外力和内力作用下，已经从“外贸拉动型”转轨到“内贸推动型”的历史发展新阶段，我国服装行业的生产关系发生了深刻变化，生产力正以前所未有的新模式、新渠道和新价值进行释放、创新。

 

On the one hand, internal market grows continuously with emerging market in the second and third tier cites, potentially wider market is waiting to be developed; on the other hand, textile exportation has slowed down. Under external and internal driving factors, China's fashion industry has transferred from foreign trade-oriented to internal trade-driven growth pattern, with profound changes in production relations. Productivity has been released and recreated in unprecedented new mode, channel and values.

 

一方面，技术创新仍在支撑行业的产业创新，另一方面，品牌文化创新正引领着全行业的品牌创新，与此同时，商业创新成为全行业发展的重要引擎。商业创新开始促进行业发展格局的改变，成为2007年我国服装行业发展的最大亮点之一，并对整个服装产业的未来产生深远影响。

 

At the same time, technology innovation is the key to industrial innovation, while cultural innovation in brand has led to the overall innovation in our industry. What's more, commercial innovation, which is beginning to promote the transformation of development structure, has become an important engine in the whole clothing industry. As the spotlight in the development of fashion industry in 2007, commercial innovation will exert profound influence into the future of this industry.

 

 

～※ 举办背景 ※～

BACKGROUND

 

2007年上海服装商业形成了OUTLETS（奥特莱斯）、H&M、ZARA、PPG、ITAT等众多的创新理念，整个业态的发展呈现出百家争鸣，百花齐放的新兴商业模式。因此，在今年1月10日举办的上海服装行业年会中，上海服装行业协会提出了2008年的工作目标“助推领袖品牌国际化，构建和谐时尚新时代”，希望通过探索、协同、合作、引入的条件下，帮助国内外的品牌在上海更合理、有序、顺利的发展。

 

In 2007, shanghai clothing commerce has introduced many innovative concept such as OUTLETS, H&M, ZARA, PPG, ITAT, presenting a brand-new, prosperous and competitive market. Therefore, in the annual meeting of Shanghai Garment Trade Association, we proposed our goal in 2008 as "Promote the internationalization of leading brand, initiating an new age of harmonious fashion", which aimed to facilitate brands at home and abroad to develop in an more rational, orderly and smooth way through exploration, coordination, cooperation and introduction.

 

因此在2008年3月在上海举办的国际服装文化节期间，借助于“中华国际服装设计大赛”的多年资源，于4月24日在上海举办“中华国际服装论坛”，此次论坛的主题为：群策同力  中华盛世——商业创新引领品牌持续发展

As a result, we will, during the International Fashion Culture Festival held in Shanghai in March 2008, backed by years of experience from China International Fashion Design Contest, conduct China International Fashion Forum in Shanghai in 24, April. The theme of this forum is :Joint Effort, Chinese Prosper -- Brand Sustainable Development by Commercial Innovation.

 

论坛举办期间也正好是上海服装行业协会协同上海世贸商城、美国达拉斯市场管理中心(DMC)、韩国纤维产业联合会、韩国纺织品中心（KTC），在上海举办“韩国时装纺织品博览会”。届时将有500家中韩展商、350家中韩面料企业、150家国内辅料企业，共同参与此次活动。同时也得到了上海市人民政府、中国服装行业协会、上海SMG文广新闻传媒集团、中国纺织报社、中国服饰报社、服装时报社、时尚北京杂志社的大力支持和协助。

Coincidentally, during this period we also hold Korean Textile and Fashion Show together with Shanghai Mart, Dallas Management Center, Korea Federation of Textile Industries and Korea Textile Center. This Exhibition will attract 500 Chinese and Korean exhibitors, 500 Chinese and Korean Fabrics Manufacturers, as well as 150 Chinese accessories producers. At the same time, this event also won wide support and help from Shanghai Municipal People's Government, China National Garment Association, SMG, China Textile News, China Fashion Weekly, Fashion Times and Trends Magazine

 

～※ 论坛议题 ※～

TOPICS

 

       论坛将邀请国外知名学者、商业模式开创者、行业权威机构、政府机构等专家，对于国内外服装行业的发展模式、商业环境、品牌建设等核心问题进行探讨和交流，目的为了更好的规范、引导、管理国内目前发展中的商业模式，更好的建设“和谐时尚的新时代”。论坛主题内容包括：

 

The forum will invite renowned scholars at home and abroad, innovators of business patterns, authoritative institutions in the industry, as well as government organizations, to discuss and exchange views of point on development patterns, business environments and brand promotion in the industry, in order to better regulate, guide and manage business patterns which are still under development, in particular, to build an new age of harmonious fashion. The topics of this forum include:

 

l  中国服装企业如何实现商业模式创新，推动自主品牌发展？

How to innovate in business model and promote brand development?

 

l  百货、连锁业如何应对国内外品牌在中国商业中的发展变化？

How to deal with changes of brands at home and abroad in Chinese business by Department stores and chain stores?

 

l  行业机构在商业模式、社会职能发生转变后的责任和义务？

the obligation and liability of industry institutions during the transfer of business mode and social functions?

 

l  OUTLETS(奥特莱斯)在中国存在的必要性和发展方向？

the necessity of existence and direction of development of OUTLETS in China?

 

 

～※ 论坛嘉宾 ※～

VIPs

邀请嘉宾(Invited VIPs)

 

       中国纺织工业协会会长杜钰洲、中国服装行业协会常务副会长蒋衡杰、中国设计师协会主席助理李欣、中国针织工业协会理事长杨世滨、中国毛纺织行业协会理事长彭燕丽；以及中国纺织报社社长迟宗君、中国服饰报社长童之琦、服装时报社长王璐、时尚北京杂志社社长仲建春等嘉宾参加活动、中国服装协会专家委员会委员刘文献。

President Mr. Du Yuzhou of China National Textile and Apparel Council, Executive Vice President Mr. Jiang Hengjie of China National Garment Association, President Assistant Ms. Li Xin of China Fashion Designer's Association, President Mr. Yang Shibin of China Knitting Industry Association, President Ms. Peng Yanli of China Wool Textile Association, President Mr. Tong Zhiqi of China Fashion Weekly, President Mr. Chi Zongjun of China Textile News, President Ms. Wang Lu of Fashion Times will attend this grand event.

 

英国曼彻斯特大学校长、英国诺森比亚大学院长、巴黎国际时装艺术学院院长、韩国ESMOD设计学院院长、

Chancellor of the University of Manchester, Chancellor of Northumbria University, President of Mod'Art, President of ESMOD,

 

邀请代表(Invited Representatives)

上海服装行业（会长、理事、会员）单位、全球5大时尚之都代表、知名设计师、美国达拉斯市场管理中心总裁以及国际大型跨国采购中心如：WALMART、CARREFOUR、TESCO、MONDIAL、H&M、OTTO、C&A J C Penney、Li&Fung、QVC、W.E.Connor、韩国纤维产业联合会、韩国纺织品中心(KTC)等机构代表参加活动。

 

Members (including Chairman and Secretary General) of Shanghai Garment Trade Association, representatives from five global capitals of fashion, renowned designers, chairman of Dallas Management Center, and International Sourcing Centre such as WalMart, Carrefour, Tesco, Mondial, H&M, OTTO, C&A, J.C. Penney, Li&Fung, QVC, W.E. Connor as well as representatives from institutions such as Korea Federation of Textile Industries and Korea Textile Center.

～※ 论坛议程 ※～

SCHEDULE

论坛日期(Date)：2008.4.24 9:00-12:00

论坛地点(Venue)：上海延安西路2299号世贸商城四楼

Fourth Floor, ShanghaiMart, No 2999, Yanan Road (W), Shanghai, China

论坛时间(Time)：

09:20-09:30  论坛介绍    Introduction               主持人                    Host

09:30-09:45  中国服装商业创新和产业发展                          

                 Commercial Innovation and Industrial Development of China's Fashion Industry

09:45-10:00  2008上海时尚产业发展             Development of Shanghai's Fashion Industry in 2008

10:00-10:15  “奥特莱斯”中国进化论         Evolution of China's OUTLETS

10:15-10:30  亚洲时尚品牌的发展                  Deal with New Business Mode by Department Stores

10:30-10:45  百货业如何适应新的商业模式   Deal with New Business Mode by Department Stores

10:45-11:00  国际时尚品牌在中国的销售战略

11:00-11:15  中国民族品牌振兴之路               Revival of National Brands

11:15-11:45  嘉宾交流                                      Discussion

12:00            结束                                                                                                           End

 

注:演讲嘉宾以当天现场出席为准,如有调整组委会将提前公告

Note: Speakers at the scene to attend to the day, is subject to change organizing committee will advance notice